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Shopify新功能 - Shareable Discount Links

by B2C Waimao 25 Oct 2017
为了迎接黑色星期五和网购星期一的到来,Shopify更新了自己的系统,新添加了Shareable Discount Links功能。在这之前,只有用户在借款页面输入你设置的折扣码才能享受到折扣,但是现在,使用Shareable Discount Links功能,只要用户通过你分享给他的折扣链接,用户下单的时候就会自动输入折扣码,用户实际付款为折扣后的金额。

据Shopify去年黑色星期五和网购星期一的数据显示,超过一半的Shopify商家使用了折扣码做为促销手段,而带来的效果是订单数量是同年11月份订单量的3倍还要多。

在这之前,用户必须记住或者复制下来你分享给他的折扣码,然后在结款的时候输入享受折扣。这导致了有一部分客户因为忘记或者操作繁琐,导致将购物车遗弃。这也给商家后续挽救购物车增加了一定的成本和难度。

而现在的Shareable Discount Links功能则跳过了复制粘贴折扣码的过程,你可以给你的用户发送包含Discount Links的邮件,或者将Discount Links分享到Facebook,Instagram等等社交网络渠道,用户只要通过点击折扣链接进入到你的网站或者产品页面的,就可以自动享受相应的折扣,不再需要手动输入或者粘贴折扣码操作,更加的简单易用。

关于Shareable Discount Links的详细设置教程,请查看SHOPIFY开店教程
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