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2020年 Shopify独立站选品思路

by KangConway 12 Mar 2020
Shopify官方英文博客发文推荐了12类产品,并附上了每类产品的市场趋势分析与推广建议。这些产品包括Pet Bed, Sofa Cover, Beard Straightener, Post-workout massage guns等等。这些产品有没有可能成为你的2020爆品还有待商榷,毕竟不是你一个人看到了这些数据和机会。不过我们是不是可以进一步分析下,探究下还有哪些产品能够满足同样的需求?这是我自己的选品方法,看到此类文章或者Facebook上很多热卖产品,我会去想 - “热卖产品背后真正满足的需求是什么?还有哪些产品能够满足这些需求?”
比方说,买Beard Straightener的人肯定是为了整理胡须让自己或者自己的老公/男友看起来更帅气啊,那是不是也可以买些 beard lights 装在胡须上,展示自己或者自己的老公/男友调皮可爱的一面?没胡须怎么办?可以买Fake Beard啊。
虽然和Beard Straighterner 31K的月搜索量相比,Fake beard 和 Beard Lights的月搜索量没有那么大,不过加起来也有接近10K的月搜索量了。也是一个不错的机会,对吧?NBA马赛克队17-18赛季和勇士西决的时候,我当时就考虑要卖哈登同款的大胡子,万一他们挺进了总决赛甚至拿到了总冠军,那肯定能捞一笔,我甚至网上去搜哈登有没有给自己的胡子申请外观专利~好在最终没找到合适的供应商,不然估计要赔了。

 

Make the holidays more festive this year and light up your beard

Ahrefs数据截图,关键词在美国月搜索量5K,全球月搜索量7.3K,关键词难度评级2,CPC价格0.15美金。
再比方说Post-workout massage guns,那锻炼之后除了需要Message Guns舒缓肌肉之外,还需要什么?Google搜索Post-workout就给了我们不少答案,除了吃的喝的,还有个Post-workout car seat cover。虽然关键词搜索量没有那么的大,但是可以作为一个卖点在Facebook广告里面做文章啊,再或者,有没有可能开发一款带Message功能的Waterproof car seat cover呢?哦哦,对了,已经有这款产品了,我记得在深圳打出租车的时候,有体验过那种放在副驾驶上的“共享按摩椅”,它会不会是下一个爆款呢?

 

本文转载自 跨境电商独立站自媒体 WaimaoB2C.com (https://www.waimaob2c.com)

 

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